It says, “this company isn’t like the other companies on Houzz.” This is especially appealing to buyers with a high net worth who are looking for the best.Īs a project management platform, Houzz works well for many home improvement professionals, though they’re heavily slanted towards design and construction-oriented specialties. Awards are important, especially in the luxury space. This is important because an established audience gives them control over the growth and financial future of their organization.ĩ. Slowly but surely, Creation 7 is building an audience on Houzz. This is crucial information that’s ignored on far too many Houzz profiles.Ĩ.
#HOUZZ PRODUCT LICENSE#
This company lists their address, typical project costs, categories and license numbers. Creation 7 does this beautifully, and their description strikes the right tone with luxury buyers who are primarily focused on presentation since quality and value are already assumed.ħ. That’s why it’s important to tell the whole story. Which detail in your story is most important to your prospects? No one knows.
#HOUZZ PRODUCT PRO#
Creation 7 upgraded to a Houzz Pro account, so they’re able to create a highlight video that gives users a brief overview of their work.Ħ. When it comes to credibility, there are four types:ĥ. Doing this boosts credibility which, as you’ll see, is an important criterion if you’d like to generate leads. Go through each of the categories listed in your profile - projects, idea books, reviews and questions - and add content. It’s an opportunity for customers to sell themselves, to daydream about what’s possible. Active customers with consistent renovation plans spend more with your firm when you provide them with consistent education. A completed profile - complete with reviews, projects and ideabooks - increase consumption. It’s yet another form of social proof that boosts your credibility and authority in the marketplace.ģ.
They convince customers who are on the fence to buy into your service or purchase your product. A Houzz profile that’s optimized converts customers who are looking to validate or falsify your claims. You receive the lion’s share of the traffic, leads and sales generated in your market.Ģ. If you have all of the above and you’ve established authority and credibility, you attract a disproportionate return.
A well-maintained profile with third party credibility and promotion produces a large return. A Houzz profile that’s complete, optimized and consistently maintained produces a modest return. Platforms like Houzz can be used in one of three ways.ġ. They allow Houzz to set their expectations, which, as we’ve seen, is a recipe for disappointment and frustration. This is where most professionals on Houzz go wrong. These programs require a Houzz Pro account. Houzz approaches these traditional goals a bit differently than other platforms, as you’ll see later in this post.
#HOUZZ PRODUCT FREE#
Houzz Business is a free program that allows businesses discounts, up to 50 percent off, on retail-priced purchases on Houzz. You’re then able to use these credits to purchase products on Houzz at a discount. It allows you to earn credits for referring products to customers. Trade is a Houzz program that’s exclusive to Houzz professionals. They pay you for your product, expertise or time. You provide customers with the specific product, service or consultation they need. Sales revenue derived from your products (if you’re a merchant) or your services (if you’re a pro).Leads are context-specific and dependent on user intent. It could also be a customer who’s interested in purchasing a specific product from your store via Houzz. Contact information from a qualified prospect – on Houzz, this could be someone who would like to request a quote or proposal for your services. If you’re looking to generate leads and win customers with these online visits, it’s a good idea to direct customers to a specific landing page that’s designed to tag customers with a tracking pixel, generate a lead, or make a sale (unlikely).
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